Advertising on zkimmer

zkimmer brings the satisfaction of reading a paper publication to the web. Like physical magazines and newspapers zkimmer advertising is part of the experience of reading the magazine rather than a detractor from it. On this basis zkimmer is initially offering skyscraper advertisements along the top left hand side of zkimmer publication pages on a rotation basis that relates to the metrics chosen by the advertiser.

zkimmer is also shortly going to offer on-page advertising where hi-resolution in-publication advertising is replaced with new advertisements.

Advertising policy

Ad Type	Unit	File Types	Max File Size: Flash JPG/GIF	Max Animation	Audio
Skyscraper	160 x 600	SWF/JPG/GIF	50KB 30KB	15 seconds	No

• Max frame rate: 20fps (25 for InVideo); all animation needs to stop within 15 seconds despite the number of loops
• zkimmer logo-inclusive banners that drive to a microsite within zkimmer (or any banners clicking to a page within zkimmer) should not open a new browser when clicked on; URLs must be domain-based.

Rich media must adhere to all flash specs in addition to specs below:

• Type accepted: Polite and Expandables only; we do not allow fourth-party serving
• Must be submitted through a pre-approved vendor: PointRoll, Eyewonder, Atlas, Eyeblaster, Motif, Interpolls

Expandables (US site only):

• 50KB initial download, 200KB each panel for max size 250K
• Max expansion size: 160x600: 480x600 max, must expand to the left; 300x250: 560x250 max, must expand to the left
• Audio and video must be user-initiated: must contain play, stop, pause, and mute buttons
• Expanded panel must have "X close" button and may retract upon mouse off or click to close. Video must be streaming, 30 seconds max.
• Banner may expand upon click only, not roll over. It must warn users that it will expand (i.e., "click to expand.")

Polites:

• 50KB initial download, additional 200KB max after page loads with a max total of 250KB.
• All video must be streaming and audio and video must be user-initiated: must contain play, stop, pause, and mute buttons

Videos

Resolution: 640x480; Video type: MPEG4 (Divx, Xvid); Audio type: MP3; Max file size: 1GB
Note: zkimmer does not upload or edit videos in any way, all videos must adhere to zkimmer Terms of Service, and zkimmer preserves the right to reject any video running in our Front Page YVA position.

Ads must:

contain a full border, conform to zkimmer specifications, and clearly identify sponsors.

Ads may not:

have fake hyperlinks, resemble Windows/Unix/Mac dialogue boxes, simulate fake interactivity, contain content of a sexual nature, contain audio (except for rich media ads, for which audio must be user-initiated), initiate downloads, be intrusive, advertise competitive content, or have misleading content.
Note: zkimmer reserves the right to remove any ads off the site that we deem intrusive or inappropriate.

Creative Submission

Should include: Advertiser and agency, IO number, campaign name, detailed trafficking instructions, creative files/tags, clickthrough URL (if not submitting tags), back-up file if applicable (must accompany each SWF file).

Turnaround Time

Creative should be received by zkimmer no later that FOUR days prior to campaign start date and sent to both Account Manager and Media Coordinator. FIVE days will be required for InVideo ad executions.